Information We Collect
What data we gather and why
We collect a range of information to deliver, maintain, and improve our Services. The data we collect includes:
a. Information You Provide Directly
- Account Information — Full name, email address, phone number, username, and password, required to create and manage your account.
- Billing Details — Payment card details, billing addresses, and transaction history, used to facilitate payments and resolve disputes.
- Content — Files, documents, messages, and other materials you upload, create, or share on the platform.
b. Information We Collect Automatically
- Device Information — IP address, browser type, operating system, screen resolution, and unique device identifiers, to ensure compatibility across platforms.
- Usage Data — Pages accessed, session duration, clicks, search queries, and other interactions to improve platform performance.
- Cookies & Tracking Technologies — Cookies, web beacons, and pixels to monitor behaviour, remember preferences, and deliver relevant content. See Section 4 for details.
c. Information from Third Parties
- Integrations — When you connect third-party applications, we may receive data shared by those applications as required for integration functionality.
- Social Media — If you link social media accounts, we may receive your public profile name, username, and profile picture, as permitted by those platforms.
- Public Sources — Publicly available databases or directories, used for analytics and improving our services.
How We Use Your Information
The purposes for which we process your data
a. Providing & Enhancing Services
- Account Management — Creating, authenticating, and managing your account and enabling secure access to our Services.
- Payment Processing — Processing subscription payments, managing billing records, and supporting dispute resolution.
- Personalisation — Tailoring the platform to your preferences, optimising content delivery, and recommending relevant tools based on your activity.
b. Communication
- Service Updates — Sending important updates regarding your account, system changes, or policy modifications.
- Marketing — With your consent, sending personalised offers, newsletters, and promotional messages. You may opt out at any time.
- Support — Responding to inquiries and troubleshooting issues to ensure a smooth user experience.
c. Analytics & Research
- Platform Optimisation — Analysing interaction data to identify usage trends, improve features, and monitor performance.
- Market Research — Understanding user needs to develop new tools and anticipate market trends.
d. Security
- Fraud Prevention — Monitoring usage and device data to detect, investigate, and prevent fraudulent or unauthorised activities.
- Platform Integrity — Maintaining security and stability, and ensuring compliance with industry standards and legal obligations.
Sharing Your Information
Who we share data with and under what circumstances
We do not sell your personal data under any circumstances. Sharing is limited to delivering our Services and meeting legal requirements.
a. Service Providers
We work with trusted third-party vendors who process data on our behalf for specific purposes only: payment processing, hosting and storage, analytics, and customer support. All providers are contractually obligated to protect your data.
b. Business Partners
In some cases, we collaborate with business partners to offer integrated features or co-branded promotions. Limited data may be shared to facilitate the integration, in compliance with applicable privacy regulations.
c. Legal & Compliance Obligations
We may share your information in response to lawful requests, including court orders and subpoenas, to protect the safety and rights of users or the public, or to investigate violations of our Terms.
d. Mergers & Acquisitions
If AMATIP undergoes a merger, acquisition, or asset sale, your information may be transferred to the acquiring entity, which will be required to honour this Privacy Policy. You will be notified of any such transfer.
Back to topCookies & Tracking Technologies
How we use cookies and your options
We use cookies and similar tracking technologies to ensure your experience is efficient and personalised.
- Personalisation — Remembering your preferences, language settings, and login details for a seamless experience.
- Performance & Analytics — Monitoring page visits, navigation patterns, and feature usage to optimise platform performance.
- Targeted Advertising — Delivering personalised advertisements relevant to your interests, based on your browsing habits.
You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect platform functionality or limit personalised content. For help, contact info@amatip.co.uk.
Data Retention
How long we keep your information
We retain your data only for as long as necessary to fulfil the purposes outlined in this Policy:
- Service Delivery — Account details and transaction histories are retained to ensure accurate billing, seamless access, and ongoing customer support.
- Legal & Regulatory Compliance — Certain data may be kept to meet tax, accounting, or jurisdiction-specific data retention requirements.
- Dispute Resolution — Relevant records may be retained to facilitate complaint resolution and enforce agreements.
When data is no longer required, it is securely deleted or anonymised — removing all personally identifiable information so it cannot be traced back to you. Anonymised data may be used for analytics or research purposes.
Back to topYour Rights
Control over your personal information
Depending on your jurisdiction, you have the following rights regarding your personal data:
Access
Request a copy of your personal data and understand how it is used.
Correction
Update inaccurate or incomplete personal information we hold about you.
Deletion
Request erasure of your data, subject to legal obligations.
Portability
Receive your data in a structured, machine-readable format.
Objection
Object to specific processing activities such as direct marketing.
Withdraw Consent
Withdraw consent for processing at any time via account settings.
To exercise any of these rights, contact us at info@amatip.co.uk. We will respond within the time frame required by applicable law (typically within 30 days).
Back to topSecurity Measures
How we protect your information
Protecting your personal data is a top priority. We implement industry-standard security measures including:
- Encryption — Advanced encryption protocols protect sensitive information such as payment details and login credentials during transmission and storage.
- Access Controls — Only authorised personnel with legitimate business needs can access sensitive data, with all access monitored and logged.
- Regular Audits — Our security systems undergo regular audits and vulnerability assessments to stay ahead of emerging threats.
Your account security also depends on your actions. Use a strong, unique password and monitor your account for unauthorised activity. Despite our efforts, no security system is entirely foolproof — we encourage you to remain vigilant.
International Data Transfers
Moving data across borders safely
As a global platform, your data may be transferred to, stored, or processed in the UK or other countries where our affiliates or third-party service providers operate.
To protect your data during international transfers, we implement robust safeguards:
- Standard Contractual Clauses (SCCs) — Approved by regulatory authorities to ensure secure, compliant data transfers.
- Data Processing Agreements (DPAs) — Binding agreements with service providers requiring they uphold stringent privacy and security standards.
- Adequacy Decisions — Where applicable, we rely on decisions by regulatory bodies (e.g. the European Commission or UK authorities) confirming adequate data protection standards in the destination country.
For questions about international transfers or to obtain more information, contact us at info@amatip.co.uk.
Back to topChildren's Privacy
Our commitment to protecting minors
Our platform is designed for individuals aged 18 and above. We do not knowingly collect personal data from anyone under 18 years of age.
We have implemented age verification safeguards to prevent inadvertent data collection from minors. If we discover that we have collected data from a child under 18, we will immediately:
- Delete the child's data from our systems without delay.
- Notify relevant parties, such as parents or guardians, where appropriate.
If you become aware that a child under 18 has used our Services or provided personal information, please contact us immediately at info@amatip.co.uk.
Back to topChanges to This Privacy Policy
How we notify you of updates
This Privacy Policy may be updated to reflect changes in legal requirements (such as UK GDPR), service enhancements, or technological developments.
Significant changes will be communicated via email notification, on-platform alerts, or in-app notifications. The "last updated" date will be revised accordingly. We encourage you to review this Policy periodically.
Continued use of our Services after updates signifies acceptance of the revised Policy. If you disagree with any changes, you may discontinue use and request deletion of your data per Section 6.
Back to topContact Us
Questions about your privacy and data
We maintain an open line of communication regarding your privacy. For questions, data requests, or to report concerns, please reach out. Our team responds promptly, within timelines required by applicable data protection laws.
If you believe your data protection rights have been violated, you also have the right to file a complaint with a supervisory authority in your jurisdiction — in the UK, this is the Information Commissioner's Office (ICO).
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