Privacy Policy

We collect a range of information to deliver, maintain, and improve our Services. The data we collect includes:

a. Information You Provide Directly

• Account Information — Full name, email address, phone number, username, and password, required to create and manage your account.
• Billing Details — Payment card details, billing addresses, and transaction history, used to facilitate payments and resolve disputes.
• Content — Files, documents, messages, and other materials you upload, create, or share on the platform.

b. Information We Collect Automatically

• Device Information — IP address, browser type, operating system, screen resolution, and unique device identifiers, to ensure compatibility across platforms.
• Usage Data — Pages accessed, session duration, clicks, search queries, and other interactions to improve platform performance.
• Cookies & Tracking Technologies — Cookies, web beacons, and pixels to monitor behaviour, remember preferences, and deliver relevant content. See Section 4 for details.

c. Information from Third Parties

• Integrations — When you connect third-party applications, we may receive data shared by those applications as required for integration functionality.
• Social Media — If you link social media accounts, we may receive your public profile name, username, and profile picture, as permitted by those platforms.
• Public Sources — Publicly available databases or directories, used for analytics and improving our services.

a. Providing & Enhancing Services

• Account Management — Creating, authenticating, and managing your account and enabling secure access to our Services.
• Payment Processing — Processing subscription payments, managing billing records, and supporting dispute resolution.
• Personalisation — Tailoring the platform to your preferences, optimising content delivery, and recommending relevant tools based on your activity.

b. Communication

• Service Updates — Sending important updates regarding your account, system changes, or policy modifications.
• Marketing — With your consent, sending personalised offers, newsletters, and promotional messages. You may opt out at any time.
• Support — Responding to inquiries and troubleshooting issues to ensure a smooth user experience.

c. Analytics & Research

• Platform Optimisation — Analysing interaction data to identify usage trends, improve features, and monitor performance.
• Market Research — Understanding user needs to develop new tools and anticipate market trends.

d. Security

• Fraud Prevention — Monitoring usage and device data to detect, investigate, and prevent fraudulent or unauthorised activities.
• Platform Integrity — Maintaining security and stability, and ensuring compliance with industry standards and legal obligations.

a. Service Providers

We work with trusted third-party vendors who process data on our behalf for specific purposes only: payment processing, hosting and storage, analytics, and customer support. All providers are contractually obligated to protect your data.

b. Business Partners

In some cases, we collaborate with business partners to offer integrated features or co-branded promotions. Limited data may be shared to facilitate the integration, in compliance with applicable privacy regulations.

c. Legal & Compliance Obligations

We may share your information in response to lawful requests, including court orders and subpoenas, to protect the safety and rights of users or the public, or to investigate violations of our Terms.

d. Mergers & Acquisitions

If AMATIP undergoes a merger, acquisition, or asset sale, your information may be transferred to the acquiring entity, which will be required to honour this Privacy Policy. You will be notified of any such transfer.

We use cookies and similar tracking technologies to ensure your experience is efficient and personalised.

• Personalisation — Remembering your preferences, language settings, and login details for a seamless experience.
• Performance & Analytics — Monitoring page visits, navigation patterns, and feature usage to optimise platform performance.
• Targeted Advertising — Delivering personalised advertisements relevant to your interests, based on your browsing habits.

We retain your data only for as long as necessary to fulfil the purposes outlined in this Policy:

• Service Delivery — Account details and transaction histories are retained to ensure accurate billing, seamless access, and ongoing customer support.
• Legal & Regulatory Compliance — Certain data may be kept to meet tax, accounting, or jurisdiction-specific data retention requirements.
• Dispute Resolution — Relevant records may be retained to facilitate complaint resolution and enforce agreements.

When data is no longer required, it is securely deleted or anonymised — removing all personally identifiable information so it cannot be traced back to you. Anonymised data may be used for analytics or research purposes.

Depending on your jurisdiction, you have the following rights regarding your personal data:

To exercise any of these rights, contact us at info@amatip.co.uk. We will respond within the time frame required by applicable law (typically within 30 days).

Protecting your personal data is a top priority. We implement industry-standard security measures including:

• Encryption — Advanced encryption protocols protect sensitive information such as payment details and login credentials during transmission and storage.
• Access Controls — Only authorised personnel with legitimate business needs can access sensitive data, with all access monitored and logged.
• Regular Audits — Our security systems undergo regular audits and vulnerability assessments to stay ahead of emerging threats.

As a global platform, your data may be transferred to, stored, or processed in the UK or other countries where our affiliates or third-party service providers operate.

To protect your data during international transfers, we implement robust safeguards:

• Standard Contractual Clauses (SCCs) — Approved by regulatory authorities to ensure secure, compliant data transfers.
• Data Processing Agreements (DPAs) — Binding agreements with service providers requiring they uphold stringent privacy and security standards.
• Adequacy Decisions — Where applicable, we rely on decisions by regulatory bodies (e.g. the European Commission or UK authorities) confirming adequate data protection standards in the destination country.

For questions about international transfers or to obtain more information, contact us at info@amatip.co.uk.

We have implemented age verification safeguards to prevent inadvertent data collection from minors. If we discover that we have collected data from a child under 18, we will immediately:

• Delete the child's data from our systems without delay.
• Notify relevant parties, such as parents or guardians, where appropriate.

If you become aware that a child under 18 has used our Services or provided personal information, please contact us immediately at info@amatip.co.uk.

This Privacy Policy may be updated to reflect changes in legal requirements (such as UK GDPR), service enhancements, or technological developments.

Significant changes will be communicated via email notification, on-platform alerts, or in-app notifications. The "last updated" date will be revised accordingly. We encourage you to review this Policy periodically.

Continued use of our Services after updates signifies acceptance of the revised Policy. If you disagree with any changes, you may discontinue use and request deletion of your data per Section 6.

We maintain an open line of communication regarding your privacy. For questions, data requests, or to report concerns, please reach out. Our team responds promptly, within timelines required by applicable data protection laws.

If you believe your data protection rights have been violated, you also have the right to file a complaint with a supervisory authority in your jurisdiction — in the UK, this is the Information Commissioner's Office (ICO).